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产品经理的56个特征

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Emao 发表于 2015-3-5 14:22:42 | 显示全部楼层 |阅读模式

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  • You’ve created a roadmap through 2015

给自己做了一个直到2015年的路标规划。

还真的有,虽然不够细致,但居然更长……

  • You can’t remember working less than 70 hours a week

如果加上非公司的事情,确实>70h,不过我觉得做自己的产品不算“工作”吧。

  • You’ve lost your hair (if you haven’t consider yourself warned!)

有一点点,谁没有啊。

  • At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a historic bar tab
  • You used to be a programmer but were too extroverted
  • You used to be a salesperson but were too introverted

5&6,你作为工程师来说太外向了,而作为销售来说太内向了。

非常赞同,虽然没做过,但是和相应的人交流的时候,明显是这样的。

  • You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution”

你用用户调研的方法与家人交流,试图挖掘出问题的根本原因,从而用需求分析的方法推出解决方案。

我想,会的,而且还不仅仅是用户调研的方法,狂汗。

  • You wake up at night worried about getting your product’s feature-set right or hitting your ship date
  • You find competitive and win-loss analysis fun
  • You walk through the store and look at products thinking “what problem does that solve?”

你在路上走,看到商店橱窗里的产品,总是会想“这个东东是解决什么需求的?”。

哈哈,“手里拿着锤子,看什么都是钉子”。K歌的时候,对于包厢、点歌面板,都会评头论足,超级无聊。

  • You do a SWOTanalysis before making any major purchase

你做任何重要决定的时候,都会做SWOT分析。

心里做,还没到画出来的地步。

  • The last thing you do before you go to bed and the first thing you do when you wake up is to check your email
  • You’ve ever written “The System Shall…
  • You never have less than five #1 priorities
  • You’ve sat behind the one-way mirror at a focus group

你组织过焦点小组,坐在单面镜子后。

很想玩一次啊,公司没这个条件。

  • One or more of the following groups is pissed at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.
  • You enjoy writing requirements that constrain easy way out from the Programmer.
  • You’ve actually learned how to herd cats.
  • You own an iPhone.
  • You wonder how the iPhone product manager prioritized all the possible features.
  • You wonder how many engineering hours it took to create a new feature in your favorite web app.
  • You try to envision the next 3 design updates for any product you see.

20&21&22,你很想知道iPhone的产品经理是怎么给iPhone的功能排优先级的;很想知道常用的互联网应用里每个新功能都花费了多少工程师资源;很喜欢猜测手边的任何产品即将出现的3个升级是什么。

上面3条,非常典型,呵呵。

  • You think in Use Cases.
  • You’re always looking for an alternative flow of events.
  • You can’t live without OmniGraffle or Visio.
  • You had to reset expectations with management, customers, engineering, and finance.
  • You had to produce a WW product forecast for sales since they are too busy to do it.
  • You enjoy watching “How It’s Made.

你对描述事物背后逻辑的东东很感兴趣。

嗯,对类似的东西很感兴趣。

  • You plan “features” for your children and have a “roadmap” for their skill growth

你会给自己的孩子计划“功能点”,并且为其技能成长制定路标规划。

非常囧的一条,但将来几乎肯定会这样。

  • Your wedding included a powerpoint presentation.

你的婚礼上会有一个PPT演示。

必须的,可能之前还有一张mindmap、一个project文档,一个feature list、还有……

  • Major life events require a MS Project file.
  • You get “phantom buzzing” in your pocket when you forget your Blackberry.

手机不在兜里的时候,你也会感觉到好像有电话来了(裤兜在震动)。

这是信息强迫症的一种症状吧?还好没有。

  • You’ve talked to more customers in the last month than all of your executives combined.
  • Your marketing person said “you’re technical…explain this to me like I was 10.” then, “…now like I was 3…”

市场的同学说“你解释产品不要太技术了,就当我是个10岁的小孩”,你BlaBlaBla,他“……现在当我是3岁的小孩……”

笑翻了,我这点做的应该还不错,本身就不是技术出家的。

  • You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.

你知道这些名词:MRD(市场需求文档),PRD(产品需求文档),BRD(商业需求文档),FS(功能说明),sprint/scrum(敏捷相关的词儿),CAB,spiff

CAB, spiff这2个,查了还是不确定是啥意思,高手快跳出来~~~

  • Your favorite question is “why?”

你总是问“为什么?”

嗯,我就是“十万个为什么”。

  • Your favorite application is Excel.
  • You’ve built your own product P&L template in Excel to save time.

为了节省时间,你用Excel建立了自己的产品P&L模板。

P&L template是啥东西?不过我确实有很多自己的文档模板,不仅仅是工作上的。

  • You’ve used your P&L template across multiple companies.
  • You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.
  • You know what your customer is going to say before they say it.
  • Your spouse knows who your 3 biggest competitors are by name.
  • You’ve flown on every major (and some minor) airline this year.
  • You’ve used Twitter, LinkedIn, or Facebook to connect with a customer.
  • You’ve dreamt about competitive kill sheets.

你总是在想核心竞争力的事情。

产品的?自己的?公司的?我都会想。

  • You’ve been to ProductCamp
  • You’re the one your CEO comes to when he/she really wants to know how things are going.
  • “They” remembered your revenue commitment but not your product’s funding.
  • Everyone thinks they do a part of your job.
  • You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.
  • You’ve been asked for the revenue impact of deleting a single feature.
  • You’ve been held accountable for Development’s schedule slips.
  • You’ve been the person that everyone brings the hard questions to at the trade show booth.
  • Caffeine is one of your primary food groups.
  • You spend more time with your development counterpart than your spouse.
  • You write a blog about Product Management…gulp!

你在写一个有关产品管理的博客……无语!

只看懂了部分,求翻译大神翻译!


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